Attracting Qualified Candidates
Let’s look at some of the ways to recruit healthcare professionals, by capturing their attention, nurturing relationships, and articulating why candidates should apply with your agency.
1. Get in front of your audience.
2. Transparency is key.
3. Make it easy to apply.
4. Show what you have to offer, that others don’t.
5. Think about scale and automation.
6. Post content regularly to build your following.
How to Write your Social Post
Attractive job posts look like this (make sure to include your unique Kamana link!):

Avoid This!
Summary
Understand the Signs of the Times. All throughout 2020 and as we move into 2021 nurses and other healthcare professionals have A LOT of job options MORE than before. The COVID-19 pandemic has opened the door for individuals who didn’t previously travel to travel, make more money and have the flexibility to work how, when and where they want to all of the time. The demand is much greater than the supply and this has created a huge shift in the industry and changed the ways to effectively recruit and market your brand. Be ready to shift in the direction the industry is moving and post those jobs on social media!
Special thanks to Shemeka Jones of Nurse Owned Staffing Agencies for collaborating on this post! As a travel nurse herself, Shemeka mentors, coaches, and supports others who want to become a travel nurse recruiter or start their own healthcare staffing agency. Learn more about Shemeka and NOSA.